Every WordPress site, one conversation.
Pick the sites, or all of them, and say it once: “which sites have updates waiting?”, “update Yoast wherever it does”, “close comments everywhere”. Irma turns it into one operation per site, waits for approval where you asked for it, and Requests shows exactly what happened.
Most teams don't need another WordPress tool. They need fewer.
Updates in one dashboard. Backups in another. Uptime alerts somewhere else. Notes in Slack. And a change that has to land on nine sites means nine logins and nine chances to skip one. That's the gap we're closing.
Scattered across plugins, panels, docs, and chat.
Routine work lives everywhere. History is impossible to reconstruct. AI help sits in a separate tab with no real context.
One workspace. One conversation. One record.
The routine work lives together. You tell Irma what should change and on which sites, it queues the work under each site's approvals, and anyone on the team can read back what ran.
The whole routine layer, on one screen.
Once a site is connected, this is where the recurring work lives. Click through.
One workspace. One day.
- 07:00
The fleet wakes up.
Overnight, Irma ran scheduled backups, security scans and an uptime sweep across every connected site. The morning view opens with what is waiting on you.
- 09:30
One sentence. Four sites.
“Update Yoast SEO on every site that has an update waiting.” Irma finds eight updates across four of the seven sites and queues one on each. Two sites are autonomous and start right away. Two are supervised and wait for a person.
- 09:35
The two that wait.
Each supervised site gets its own request: the operation, its risk, the credits it will cost and a timeline of who was asked. Approve it and the update goes through staging and a smoke check on the home page, checkout and login. If that fails, the site rolls itself back and tells you.
- 11:15
A store returns 502.
The probe opens an incident, the team is paged in the same thread, and the restore point taken before the morning batch is one click away.
- 17:00
What happened, in one list.
Requests keeps everything anyone asked Irma this week: what ran, what waited, what failed on one site and finished on the rest, and what it cost. Nobody reconstructs it from Slack on Friday.
AI is part of the workflow. Not the pitch.
A lot of software right now bolts a chatbot on, ships some screenshots, and calls it strategy. We don't. Irma sits inside the same workspace as the sites, the connections and the history, so what you ask for becomes work the workspace already knows how to run, over the same connections the routine layer uses, and every step lands in the record.
That doesn't make it magic. It makes it accountable.
See Ask IrmaBuilt for teams with real WordPress work every week.
Not a side project. Not a brochure site. The kind of WordPress where somebody owns the follow-through.
Agencies
Client ops, SEO follow-through, reporting, approvals.
In-house marketing
Campaign work and site care, without the vendor maze.
Publishers
Archive upkeep, refresh work, technical cleanup.
WooCommerce teams
Store stability, search visibility, execution close to the storefront.
Credits at the workspace level. Not trapped per site.
A lot of platforms make pricing harder than it needs to be. Credits get stuck. Limits get weird. Somebody ends up managing usage like it's its own job.
Plans include a site bundle. Go past it and the extra-site rate is right there. Credit packs never expire, and every plan can bring its own OpenRouter key.
See pricingStop stitching the work together by hand.
Connect your sites, keep the routine work in one place, and let one conversation reach all of them.